Signposts have long been used since the dawn of time to communicate messages be it for directions, war messages, and warning signs. The first signposts were made from stone or terracotta and had simple figures carved, etched or painted in them. These signposts were mostly used by Romans, Greeks and Egyptians to indicate directions or names of places. In France, signposts were mostly in the form of flags and banners. In fact, the word signages come from the French word enseigne.
To be understood, the symbols used in the signages need to be familiar to many people. These then led to the standardization of the different symbols such as those used in directions and traffic rules like the No U-turn sign, the do not enter sign and the no jaywalking sign. Standard symbols are also used in warning signposts especially those used in laboratories and chemical plants like the toxic waste, fire hazard, carcinogenic, and ionizing radiation.
Nowadays aside from these purposes, signposts have also been used for advertisement and advocacies. We can see signages almost everywhere, from print ads like magazines and newspapers, high rising condominiums, billboards, etc. They can even be seen moving in vehicles such as buses, trains and cars. During elections, these signposts can even be worn by people, in their shirts, caps, and arm bands to signify which party or person they are supporting.
Signposts have come a long way from being made from stone. Aside from the most famous paper and cardboard signposts, a lot of material have already been used to convey messages. Some signposts nowadays are already in digital form and transformed from black and white to colored pictures to well design typographies and vectors to even video and other form of multimedia. Some even have their own power source and lighting fixtures installed.
Surely they have been great parts of our lives. We learn a lot about new products and services that we can avail of because of signposts. We propagate the different mission and vision and advocacies of our organization through signposts. We prevent mishaps and accidents through signposts.
It is really amazing how these signages which are basically simple pieces of cardboard with colors and words can communicate a lot. So if you have something to say, whether it is to publicize your new business, boost your old business, attract people to join your cause, you can certainly rely on this amazing tool to help you with your task. Go on, be creative and make your own signposts!