It is said that there are always three versions of each video production: the first is the one imagined or planned, the second is what you filmed and the third is the result of editing. Even if the final product is not identical to what was imagined in mind the director, the primary message should remain present and clearly transpire from editing.
Briefly said, the stages of the editing and post-production are: importing unedited materials and their conversion, backing up of unedited materials, editing in draft, watching the draft with the customer, adding background music and/or sound effects (soundtrack), adding titles and graphics, colour and exposure correction, exporting the finished output and uploading it online.
Once the material is ready, it is time to share and promote it! Marketing may be the best way to impress clients, so it will not do any good to let the video languish in the corner of a blog.
Upload it to YouTube and Vimeo plus any other site with support, attach it to your blog or web page, organise podcasts, RSS feeds using the video production and share it with everyone you know on Twitter, Facebook and in email campaigns. The more views it gets, the more easily and quickly will be indexed by search engines.
With the suitable online marketing, your material will be the first thing the customers will see when searching for something related to your industry on search engines. This is what you really want.
Promotional marketing became one of the most effective ways of promotion and communication for businesses and companies both at a B2B level and end-user. Using a professional production team not only increases the quality of the material but will ensure you get due respect for your business.
The video production needs to be taken into consideration and put in place a lot of aspects and details: location/locations ready for shooting, camera and operator, audio equipment and technical knowledge to use tripods and stands for rooms and equipment, lights, characters, and so on. Sounds complicated, right?!? Well, it should not be complicated. Where do you intervene here? You have two main options: do it yourself production or a professional producer on hire like promotional video Sydney to do it for you. This is the major decision and the implications will be capital even if they are not obvious at the outset.