Corporate video production is an important part of advertising your brand. It could help you create a brand image, increase sales and improve product recognition. Some business owners think twice about investing in a team, which is understandable. In the past, video production was costly and didn’t guarantee success. However, it’s different today. It’s easy to market you’re your brand through this type of marketing and get results fast. Further, there are so many ways you can use this medium.
Here are a few ways to maximise the use of corporate video production:
Put videos on emails.
Any business with an active email newsletter campaign will know how important it is to reach your customers. What if I told you that including a corporate video can increase your clickthrough rates by up to 300%? A lot of business owners fail to consider the medium’s capacity to engage audiences. Videos are easier to consume than text and photos. Currently, most email providers do not allow video embeds into their system. It’s high time to try embedding videos in emails.
Use your video production team to create training videos.
New recruits need to be trained as they come onboard any company. However, this type of training makes it easier – and faster – to educate them on the basics. It lets your managers focus on value-added tasks, maximising efficiency in the workplace.
Use videos to recruit new applicants.
Recruitment movies are a great way to showcase your work to new, aspiring applicants. It also gives you a chance to share your company culture, rules, regulations and job expectations to your potential employees. This will save a lot of time, as you won’t have to call for briefings as often. A lot of successful companies use this technique to recruit applicants, one of them being Starbucks.
It’s not hard to maximise your corporate video production team. All you need is a bit of ingenuity and you’ll be surprised at how it can help your business. For more information on how production can help, you can check out corporate video production in Sydney.