With the consistent and relentless growth in digital marketing, it is clear that the era of traditional marketing is finally coming to its end. Marketing has been one of the most disrupted industries by emerging technologies. For a very long time, TV, radio and print were the most lucrative and relevant forms of advertising. However, the internet has provided us with new platforms that both small organizations and big ones alike can utilize. The one most notable thing about marketing on the internet is that is significantly less costly compared to expensive marketing campaigns on mass media. Additionally, consumers are getting more and more choosy about what products and brands they want to be associated with. This means that companies have to go an extra step and form a customized relationship with every customer. All these is only possible through digital marketing since it has both the avenues and the capability to offer personalized attention to the consumer.
A lot of companies are still hooked to the old ways of doing business where a marketing campaign is only done after a specific period of time such as on a quarterly or monthly basis. However, in today’s world, such a business model does not reflect on the reality on the ground. The internet has made it possible for businesses to actively engage with their customers and offer them different services according to everyone’s specific needs. With tools such as smartphones and tablets that can easily surf the web, consumers have never been more informed in history. Currently, it only takes a few minutes for someone to look up a brand and read reviews and other materials that can easily differentiate products. Consequently, any organization that wishes to remain relevant must take control of their overall online presence as well as use the same marketing avenues to reach out to customers and improve service delivery.
Internet marketing has made targeting individual consumers easier
Digital agency is a powerful mode of reaching out to consumers since it allows marketers to acquire and use the data that they collect from customers to create accurate profiles about the customers’ interests, age, gender or buying intent. This way, it is possible to categorize each consumer differently and market to them in a way that appeals to them most. Targeted marketing is one of the biggest advantages of digital marketing. As a matter of fact, companies such as Google and Facebook make most of their revenue by providing targeted ads for companies. It is simple; the more information you have about your target audience, the easier it is to successfully advertise to them.